Puru Gaur

Founder, Shieldline Auto Group

I'm Puru. I founded Shieldline Auto Group in 2026 because I'd watched too many people sign protection paperwork they didn't understand — at the exact moment they were least equipped to read it: tired, excited about a new car, and sitting across from someone whose paycheck depends on the upsell.

By day, I work in biopharma competitive intelligence — my job is reading dense documents, spotting what's missing, and telling decision-makers what it actually means before money moves. That's the same muscle I bring here: someone has to read the 40-page service contract before you sign it, and it shouldn't be you at 9 PM in the finance office.

Shieldline is one of several guidance businesses under THERXSIGNAL LLC. My rule across all of them is the same: if I can't explain it in plain English, we don't move forward. And if a product isn't worth your money, I'll tell you not to buy it — even when that means less business for me.

When I'm not reading fine print, I volunteer teaching Taekwondo to kids and spend time with my dogs, Momo and Leo. They approve of this business — it involves riding in cars, which is their favorite thing.